ABOUT JOSH KRUPP

With over 17 years at Farmers Insurance, I played a key role in building and evolving the company’s brand from the ground up. When I started, there was little structure around branding or marketing, no consistent voice, visual system, or unified identity. Over time, I helped transform that. Working closely with internal teams and external partners, we developed an award-winning brand system that included custom photography, illustrations, and iconography. It was a multi-year effort that reached every part of the organization, helping shift public perception and establish Farmers as a distinct, recognizable national brand, not just a generic name next to State Farm.
 

I’m now looking to bring that experience to a new team as a Senior Graphic Designer, helping shape and express a brand’s story through clear, compelling design and consistent visual execution.